Hashtags have become a vital part of social media marketing. They help users discover your content, boost engagement, and expand your reach. While hashtags are often associated with platforms like Instagram and X (formerly Twitter), they are equally powerful on Facebook.
If you use hashtags strategically on Facebook, you can improve your visibility, connect with your audience, and even analyze what kind of content performs best. But to do that effectively, you need the right Facebook hashtag tracking tools.
In this blog, we’ll go over the best tools to track Facebook hashtags, why they matter, and how features like the Facebook API, Facebook widget, and even Facebook Reels can help you make the most of your content, all explained in simple language.
Why Hashtag Tracking on Facebook Matters
Facebook hashtags aren’t just for show, they help categorize your posts and make them more discoverable to people interested in similar topics. Whether you’re running a campaign or promoting a product, hashtag tracking gives you insights into performance, engagement, and audience reach.
Here’s why hashtag tracking is important:
- Measure engagement: Understand how your audience interacts with posts under a certain hashtag.
- Discover trends: Find trending hashtags relevant to your niche.
- Improve content strategy: See what types of content or Facebook Reels perform best.
- Monitor brand mentions: Track how people talk about your business or products.
- Analyze campaign success: Learn what worked and what didn’t in your social campaigns.
To do this efficiently, let’s explore the top Facebook hashtag tracking tools that can save you time and give you valuable insights.
1. Tagembed
Tagembed is one of the best tools for collecting and displaying hashtag-based content from Facebook and other platforms. It helps users monitor social posts, gather data, and even embed hashtag feeds on websites using a Facebook widget.
Key Features:
- Tracks hashtags, mentions, and keywords in real-time.
- Uses Facebook API for accurate and secure data fetching.
- Displays content using customizable widgets (grid, carousel, wall, etc.).
- Supports Facebook Reels, images, videos, and posts.
- Allows moderation before displaying content on your site.
Why Choose Tagembed?
If you want to showcase user-generated content (UGC) from hashtags or campaigns, Tagembed is a one-stop solution. You can collect posts under a specific hashtag and embed them one time on your website, automatically updating with new content.
It’s beginner-friendly and works perfectly with WordPress, Shopify, and Wix websites.
Pricing:
Free plan available; premium plans start at budget-friendly rates.
2. Brand24
Brand24 is a popular social listening tool that helps you monitor hashtags, mentions, and brand conversations across Facebook and other platforms.
Key Features:
- Tracks hashtags and brand mentions on Facebook.
- Analyzes sentiment to understand audience perception.
- Reports engagement metrics like likes, shares, and comments.
- Real-time alerts for trending topics.
Why Choose Brand24?
It’s great for brands that want a clear picture of how their campaigns perform on Facebook. You can also use it to monitor hashtag performance for Facebook Reels and videos.
Pricing:
Plans start at $99/month with detailed analytics and monitoring tools.
3. Sprout Social
Sprout Social is a complete social media management tool with powerful hashtag tracking capabilities.
Key Features:
- Tracks hashtags, keywords, and mentions across Facebook.
- Integration with the Facebook API for accurate data.
- Offers scheduling, analytics, and reporting.
- Team collaboration and CRM tools built-in.
Why Choose Sprout Social?
If you want an all-in-one platform for scheduling posts, analyzing hashtag performance, and tracking engagement on Facebook Reels, Sprout Social is ideal.
Pricing:
Plans start from $249/month, with advanced tracking and analytics.
4. Keyhole
Keyhole is another great tool for hashtag analytics. It tracks campaigns and provides real-time reports to help you understand your audience better.
Key Features:
- Tracks Facebook hashtags, keywords, and mentions.
- Real-time reporting and campaign monitoring.
- Competitor analysis and influencer insights.
- Data visualization through easy-to-understand charts.
Why Choose Keyhole?
Keyhole gives you deep insights into how hashtags perform over time. You can use it to track your branded hashtags or follow public trends.
Pricing:
Plans start at $79/month, with detailed analytics and reports.
5. Hootsuite
Hootsuite is one of the oldest and most reliable social media management platforms, and it also supports hashtag tracking.
Key Features:
- Tracks hashtags and keywords across multiple platforms.
- Integration with Facebook API for real-time updates.
- Allows post scheduling, monitoring, and engagement tracking.
- Offers customizable reports for campaigns.
Why Choose Hootsuite?
If you already use Hootsuite for managing social posts, you can add hashtag tracking easily. It’s ideal for monitoring campaigns or analyzing hashtag trends related to Facebook Reels or live videos.
Pricing:
Free plan available; professional plans start at $99/month.
6. Mention
Mention helps brands monitor online conversations and analyze hashtag performance. It’s widely used for brand reputation management and hashtag tracking.
Key Features:
- Tracks hashtags, mentions, and brand keywords.
- Real-time monitoring and alerts.
- Sentiment analysis to detect positive or negative buzz.
- Supports integrations with Facebook, Instagram, and Twitter.
Why Choose Mention?
It’s simple, fast, and effective. You can set it up one time and let it track hashtags automatically without needing to refresh manually.
Pricing:
Plans start at $49/month.
7. Talkwalker
Talkwalker is a robust social analytics platform that tracks hashtags, trends, and conversations across multiple networks.
Key Features:
- Monitors hashtags, topics, and campaigns on Facebook.
- AI-powered insights and visual analytics.
- Custom dashboards for performance tracking.
- Competitor and influencer monitoring.
Why Choose Talkwalker?
If you handle large-scale marketing campaigns and need detailed hashtag data, Talkwalker is a professional-grade tool. It integrates with the Facebook API to ensure data accuracy and compliance.
Pricing:
Custom plans available for enterprises.
Benefits of Using Facebook Hashtag Tracking Tools
Whether you’re a small business, marketer, or content creator, hashtag tracking tools can transform how you understand and grow your audience.
Here are the main benefits:
- Discover trending content: Easily find hashtags that drive traffic and engagement.
- Improve strategy: See which hashtags bring the most visibility to your Facebook Reels and posts.
- Boost brand awareness: Monitor how often your brand is mentioned and in what context.
- Save time: Set up tracking one time and get continuous updates automatically.
- Stay data-driven: Make content decisions backed by analytics, not guesswork.
How Facebook API and Widgets Help
The Facebook API allows tools to access and fetch real-time data from Facebook securely. This means the tools listed above use the official API to provide accurate results and stay compliant with Facebook’s policies.
The Facebook widget, on the other hand, helps you display posts, hashtags, or even Facebook Reels directly on your website. Tools like Tagembed make this process super easy—you just connect your account once, choose your layout, and embed the code into your site.
This not only keeps your website dynamic but also showcases your best social content automatically.
How to Track Facebook Hashtags (Step-by-Step)
If you’re new to hashtag tracking, here’s a simple guide:
- Choose a tool – Start with one like Tagembed or Brand24.
- Connect your Facebook account – Most tools require Facebook login or API access.
- Enter hashtags to monitor – Add the hashtags you want to track (like #YourBrand or #YourProduct).
- Analyze data – View engagement rates, top posts, and reach.
- Adjust your strategy – Focus on hashtags that bring real results.
Once set up, you can leave the tool running one time and let it track automatically.
Final Thoughts
Hashtag tracking on Facebook is an underrated yet powerful strategy. Whether you’re promoting Facebook Reels, running ads, or managing a brand page, hashtags help boost visibility and engagement.
Using tools like Tagembed, Brand24, or Sprout Social, you can easily track hashtags, analyze performance, and even display Facebook posts using a Facebook widget on your site.
Each of these tools leverages the Facebook API for accurate data and compliance, ensuring your tracking process is smooth and reliable.
So, if you haven’t started tracking hashtags yet, this is your sign. Set it up one time, monitor what works, and start growing your Facebook presence like never before.
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